Play Melbourne Wins Two Statewide Awards
Play Melbourne’s “Get out and Play” outreach and sponsorship program has won two statewide awards — the Florida League of Cities’ Florida Citizenship Award and the Florida Recreation and Parks Association’s Public Relations Award.
The Florida Citizenship Award recognizes city programs that increase civic awareness and education and promote active participation in city government. It is one of three Florida Municipal Achievement Awards that are presented annually by the Florida League of Cities to recognize excellence and innovation.
The Florida Recreation and Parks Association’s Public Relations Award is presented annually to a Florida agency that significantly impacts the public’s awareness and recognition of public parks, recreation and leisure services programs through marketing and public relations.
The “Get Out and Play” outreach and sponsorship program was launched in late 2015 to increase awareness, promote active participation in recreation programs, and increase the use of city parks.
The campaign included a complete rebranding of the Parks and Recreation Department, including development of new signage, new uniforms for staff, new website, new Facebook page, and new videos.
In addition to rebranding, “Get Out and Play” included important programming changes, facilities upgrades, expanded marketing efforts, and a major push to improve community partnerships and develop mutually beneficial sponsorship opportunities. Since the program’s inception more than 150 partnerships have been established.
“We are honored to receive these statewide awards and are extremely proud of our community’s response to the ‘Get Out and Play’ program,” said Melbourne Mayor Kathy Meehan. “Our citizens and local businesses take pride in this city and truly believe in getting involved and giving back. Their support has been overwhelmingly positive.”
Real Estate Ink’s Lisa Herendeen, Broker/Owner, and Mark Herendeen, Business Development & Investor Relations, show their support for Play Melbourne’s Pickets for Parks program.